Social Media still remains all the craze today, with participation in every segment of society and every industry around the world, across all ages and professions. In the U.S., the proportion of adults using social media has increased from eight percent to 72 percent since 2005. Health care professionals are not exempt from the perception that if you do not have a social media presence, you are assumed to be behind the times.
For some who don’t feel as internet savvy as others, social media may seem daunting and not worth the effort. But studies have been increasingly showing that social media can cost effectively boost your health outcomes, patient retention, thought leadership, reputation, and even support your bottom line.
Today, social media is about more than just engagement; it is a business imperative. Studies have shown that the use of social media can greatly enhance the image and visibility of a medical center or hospital. In one study, 57 percent of consumers said that a hospital’s social media presence would strongly influence their choice regarding where to go for services. A strong social media presence was also interpreted by 81 percent of consumers as being an indication that a hospital offers cutting-edge technologies. In another study, 12.5 percent of surveyed health care organizations reported having successfully attracted new patients through the use of social media.
Health care providers can use social media to potentially improve health outcomes, develop a professional network, increase personal awareness of news and discoveries, motivate patients, and provide health information to the community. There are simple solutions to getting started that don’t even require you to take the time to develop all original content. (For example, speak to Robard staff about how you can embed the Robard blog directly into your website and take advantage of up-to-date news about health and weight loss.)
However, at the same time, it is a tool that should be used wisely, and be advised by best practices. Always be sure to develop employee guidelines and organizational policies that protect safety and security of patient information, patient consent, employment practices, physician credentialing and licensure, HCP–patient boundaries, and other ethical issues.
Social media isn’t difficult, but it does require some thought. Luckily, Robard has already done a lot of that for you. Download our guide of some basic Social Media Tips to get you started in the right direction. We offer marketing tips like this as part of Business Growth Training, a complimentary service we provide exclusively to Robard customers. Check it out and start growing your social media presence today!
If you want more in-depth social media assistance, or to learn about our other Marketing and Business Growth services, contact us at 800.222.9201 or click here.
Sources: Ventola, C. L. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Pharmacy and Therapeutics, 39(7), 491–520.
Blog written by Vanessa Ramalho/Robard Corporation