Every year, weight loss centers see a huge influx of dieters eager to lose weight on January 2. Not much effort needs to go into getting people through the door when weight loss is top of mind for New Year’s resolutions.
According to the Statistic Brain Research Institute, almost 1/3 of New Year’s resolutions pertain to weight. But by the one month mark, only about half of resolution makers will have maintained their resolve. And after the one month mark? Forget about it. By this point, patients will start to miss appointments, cheat on their diets, stop their exercise routines, and give up on their goals. New clients are great, but what’s the point if you can’t maintain their engagement and retain them?
As professionals in the weight loss industry for more than 40 years, Robard has learned a thing or two about why dieters fall off from their grand New Year’s plans, and we have some tips about how to get them back on track. Because we are committed to your success, we’d like to share some of the insights we’ve learned over the years straight out of one of our exclusive staff training kits: Retention Strategies for weeks 5-8.
First, it’s important to recognize some of the common obstacles that cause dieters’ mindsets to change during the first month of their program. These include:
1. When dieters put ownership of results on the program, not themselves.
2. When dieters don’t see their own sabotage pattern.
3. Dieters are not aware of their self-sabotaging thoughts. Thinking failure “just happens” gives them permission to fail.
4. When there are no new goals beyond her first month. There is no strong, positive long‐term vision.
5. Using fear to motivate (medical issues, spouse disapproval) and then once the pressure is off, the dieter is done.
6. Not using visualization or positive desire for motivation. Dieters never pictured living at their goal weight or creating a strong image of success.
Have your staff look to uncover hidden patterns and thoughts dieters might be unaware of. Once dieters are aware, they become empowered and they benefit from new strategies, insights and staff support. If these hidden patterns are not uncovered, the dieter quits your program and then starts all over again somewhere NEW. This cycle will continue all because they believe the magic is in that first month!
Below are 4 out of our 15 proven strategies from our Retention Staff Training Kit that can be used to solidify your dieter’s commitment for the second month of their program:
1. Bring up the subject for a focused discussion: “Mary, how many times in the past did your efforts seem to come to a stop after the first month? Do you want it to be different this time?”
2. Be on guard for all red flags and signals, and confront the dieter immediately. For example:
• Suddenly claiming stress or daily life issues as major obstacles.
• Relinquishing personal control and accountability, is just a victim of circumstance, powerless to impact.
3. Use questions to uncover hidden thoughts. The dieter needs to admit it herself and then use visualization to create powerful, meaningful long‐term motivation.
4. Set both short and long‐term goals. Remind your dieters to celebrate every short‐term goal achieved and then set a new one immediately.
Recognizing the signs that your dieters are losing momentum and nipping it in the bud QUICK are essential to maintaining good retention before things get out of control. Now that you have a small taste of some of the helpful tips in our Staff Training Kit, download the full kit now and take control of dieter retention at your practice!
Source: Statistic Brain Research Institute
Blog written by Vanessa Ramalho/Robard Corporation