Facebook’s Newsfeed is Changing and Here’s What you Need to Know


Facebook is making more difficult for users to see content from pages they follow — here’s how to ensure you can still see posts from Robard in your newsfeed!

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Weight Loss Podcasts from Robard



When it comes to continuing education for health care providers, Robard has you covered. We recently introduced a convenient way for health care providers to learn about pressing health issues and trending topics, especially those related to obesity, weight management and chronic disease. The best part? It doesn’t cost a dime, and it is available anywhere, anytime.

Check out Robard’s podcasts today! Whether you’re killing time in the office, or want to listen on the go, our podcasts can be listened to on any device, and are all under one hour in length. We’ve scoured the industry for featured presenters that are peers in the field with successful businesses and practices so that the information shared provides immense value to physicians and weight management businesses of any size and at any level.

Start listening now! There are three different ways you can start:

1. On a computer, visit www.SoundCloud.com and search for Robard Corporation. A list of the current podcasts will come up. Click play and enjoy!
2. On an Android tablet or mobile device: Download the SoundCloud app from the Google Play Store. Sign in or create an account. In SoundCloud, search for Robard Corporation for a list of current podcasts. Click the follow button for updates on new podcasts, listen, and enjoy!
3. On an Apple device: Look for the Podcasts app, which may already be on your device, or download it on iTunes. Search for Robard Corporation for a list of current podcasts. Listen and enjoy!

Current podcasts include:
Obesity Bias and Discrimination and What We as Bariatricians Can Do About It
Understanding Trauma - Healing Within a Changing Health Care System
The Relationship of Obesity Treatment and Population Health Management
The First Order of Business: Marketing in the Age of Rapid Distraction
Policy Solutions for Obesity Prevention
Brain Systems Underlying the Munchies
Incorporating Medical Weight Loss into Your Practice or Hospital


Blog written by Vanessa Ramalho/Robard Corporation


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One-Third of the World is Overweight and We Are Part of the Problem



According to a recent article by CNN, 2 billion adults and children worldwide – the equivalent of one-third of the world’s population -- is overweight, and the U.S. is among the countries most severely affected.

The article reflected the results of a study published in the New England Journal of Medicine that included 195 countries and territories. The study also notes that an increasing number of people globally are dying from comorbid conditions related to obesity, such as cardiovascular disease.

“People who shrug off weight gain do so at their own risk -- risk of cardiovascular disease, diabetes, cancer, and other life-threatening conditions,” said Dr. Christopher Murray, director of the Institute for Health Metrics and Evaluation at the University of Washington, who worked on the study. “Those half-serious New Year’s resolutions to lose weight should become year-round commitments to lose weight and prevent future weight gain,” he said in a statement.

The conclusions of the study do important work in highlighting obesity as a growing concern in global public health as a chronic condition in and of itself; however, researchers also hope to educate the public at large about the link between obesity and other diseases in the hopes that preventative measures and treatment can help people avert early mortality. Almost 70 percent of deaths related to an elevated BMI in the analysis were due to cardiovascular disease, killing 2.7 million people in 2015, with diabetes being the second leading cause of death.

The study notes that obesity rates rose in all countries studied, irrespective of the country’s income level. “Changes in the food environment and food systems are probably major drivers,” they write. “Increased availability, accessibility, and affordability of energy dense foods, along with intense marketing of such foods, could explain excess energy intake and weight gain among different populations.”

While obesity rates continue to rise in the U.S., with approximately one-third of our own adult population being overweight or obese, we are luckier than other countries to have access to medical resources that can help curb this epidemic. Now more than ever, the need to begin treating obesity is becoming a public health imperative and medical providers are being called on to lead the charge. (Interested in learning how obesity treatment affects population health? Register for this free webcast!)

Treating obesity is easier than you may think, especially when you work with an experienced partner. Robard takes all the guess work out of treating obesity, and provides all the tools and resources to get you started within 60 days. Join in the conversation that’s happening, not just around the country, but around the world, and learn more about medical weight management today.




Source: CNN

Blog written by Vanessa Ramalho/Robard Corporation



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Walk the Walk: Robard’s VP of Sales Gets with the Program



If you're going to talk the talk, you've got to walk the walk. And that’s just what Robard Corporation’s Vice President of Sales, Mario Testa, decided to do on Super Bowl Sunday 2016. As the Denver Broncos defeated the Carolina Panthers, Mario was set to launch his own fight. He weighed 217 pounds, felt sluggish, tired and had very little energy. He had never struggled with weight as a youth, but age, lack of exercise, work, travel and, what he calls “perhaps a bit of laziness,” took their toll.

“I didn’t feel I was heavy until I saw a picture that ‘woke me up,’” recalls Testa. “It was a picture of me at my son’s sports banquet. It actually brought tears to my eyes.”

Mario had calculated that he had gained 85 pounds since he graduated high school — nearly three pounds a year. In addition to the weight, he faced a handful of related medical conditions, including high cholesterol and triglycerides and pre-diabetes. However, after just a week of using New Direction System products mixed with an occasional NutriMed shake, he began to notice a difference.

“I could tell it was working — and I was being disciplined to the program — because my pants felt a bit loose,” he says. “It was a huge motivator because I never ‘dieted’ before.”

Within a few weeks, his energy was improving, and he wasn’t getting out of breath as quickly. “I started exercising and being more active with my kids,” he says. “It also increased my confidence because I didn’t feel self-conscious anymore.”

Along with products, Testa began a simple exercise routine. He would walk around his neighborhood three nights a week and run on a treadmill one night a week without setting a distance or time. “I just do it until I work up a good sweat,” says Mario.

The discipline paid off. Now at 162 pounds, Mario’s showing no signs of slowing down. He’s got his eyes set on a strength conditioning program, and says that the current state of his health is excellent.

“My whole outlook on food has improved," he says. “I’m much more disciplined with what I eat, when I eat, how I eat and no longer have the cravings for the foods that fell into my danger zone. I’ve been able to keep all the weight off after nearly a year on the program.”

Mario never thought he would be so passionate about how losing weight and keeping it off could have such a positive impact on the overall quality his life — physically and emotionally. “I’m a true evangelist for healthy lifestyle and a disciple for our products,” he says. “It hasn’t changed my life. It saved my life.”

To find a New Direction System or NutriMed program near you, please visit our Find a Clinic page. If you’re a healthcare provider interested in Robard’s proven weight management programs, nutrition products and business services, you can learn more by visiting us here.


Blog written by Kevin Boyce/Robard Corporation

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5 Strategies to Increase Retention and Profitability



Regardless of industry, it is
well known that acquiring a new customer is more expensive and time
consuming than keeping a current customer active. According to Bain and Co.,
it costs approximately six to seven times more to acquire a new
customer; in addition, they state that a five percent increase in
customer retention can increase a company’s profitability by 75 percent.
While these statistics differ based on your industry, the fact remains —
keeping your current dieters on program longer is essential to your
business growth.

Begin your retention on day one, sale day. Say thank you.
While this concept is basic, its value is underestimated. Thank your
dieter for choosing your weight loss program — remember, with an
increasing amount of choices, they choose you. Consider a hand written
card or personalized email.

Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling
about the program and their journey. While “I like the shakes” is
important, knowing that they are anxious on weekends because of the lack
of routine is more valuable to retention.

Spread the good news; highlight a success story. It is not new that testimonials
are powerful. When choosing your testimonial, however, it is better to
highlight a dieter who achieves common results. While it is wonderful
when a dieter loses 200 pounds, most will lose less. Choose a
testimonial story and person that others can relate to.

Finally, address sabotage
when it appears. Some dieters change their mindsets after only one
month into their program.  As their weight loss advisor, it’s important
to recognize sabotaging thoughts and patterns so the dieter can be
redirected.

Let’s look at a few examples of when a dieter may veer off track:

1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution:
Have dieters set both short and long term goals beyond the first month.
When short term goals are achieved, celebrate and then set new goals
immediately.  

2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution:
Celebrate successes with dieters other than the scale. For example,
praise a new activity they can enjoy as a result of their weight loss.

3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution:
Remind dieters that they are choosing to be on a diet. They can have
anything they want, but would they rather choose to enjoy life at their
goal weight, or eat a doughnut now?

How would you know your new strategies are working? Keep Data.
Key Operating Statistics (KOS) helps you make informed decisions about
all of your business questions and modify the course of business for
continued growth and future positioning. Keep data relating to
inquiries, conversions, drop offs, weight loss achieved and more, and
then, deeply analyze the data. While it is good to know how many dieters
drop off, it is better to know the most common week that dieter’s
leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.

Want more? Access retention resources on www.Robard.com:

1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits 
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong

Not a customer? Request information here.


Blog written by Lynda Lewis/Robard Corporation

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Year in Review: 12 of our Best Weight Loss Tips from 2016



We’ve come a long way since January, and we appreciate you allowing us to take this weight loss journey with you. As we start to make plans, goals, and resolutions for the New Year, let’s take a moment to look back on some of the things we’ve learned in the past 12 months. Check out the slideshow below where we’ve highlighted 12 of our best weight loss tips, one for every month of 2016. Take inventory of things you tried that did or didn’t work, as well as things you meant to try but never got around to. Use this as a guideline for how you can set a clear roadmap to weight loss success in 2017. Download our free Goal Helper Worksheet to help you discuss New Year’s Goals with your weight loss provider. If you still need to find a provider to help you set a firm foundation for the New Year, visit our Find a Clinic page.

And for weight loss professionals, don’t forget, Robard offers a wealth of complimentary resources to aid you in recruiting and retaining patients for 2017, including Staff Training Kits, Customizable Marketing Materials, Educational modules, and more. Click here to get more information, or for customers, simply log on and start browsing our Holiday Resources! All of us at Robard wish you a healthy and productive New Year!




Blog written by Vanessa Ramalho/Robard Corporation

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Robard’s New Jersey Facility Undergoing Significant Expansion



To meet the increasing needs of our customers and their patients, Robard Corporation’s manufacturing facility in Mount Laurel, New Jersey, is in the process of expanding to add an additional 16,000 square feet, with extra warehouse racking that will provide 1,350 new pallet positions. This surge will allow us to stage materials more efficiently for manufacturing and mixing. Further upgrades at our facility include two new state-of-the-art mixing rooms (including a new 100 cubic foot paddle mixer that will increase our capacity up to 2,400 lb. blends and reduce our blend times 60 percent on average), as well as an advanced integrated software system for our scales in a stand-alone weigh-up room. What’s more, we have acquired an additional building with 40,000 square feet of warehouse space, and are enlarging our research and development laboratory. We’re updating our current blending rooms, and have added 70 new staff members within the last year to meet our rising production needs. As a result, we have greatly increased our manufacturing capacity by now operating one shift of offline packing, two shifts of mixing and three shifts of production. All of this enables us to fulfill customer demand, consistently meet shipping deadlines and deliver the high quality products that you and your patients expect from Robard. Stay tuned for future updates during this exciting time of growth for the Robard family and our valued customers!

Blog written by Lynda Lewis/Robard Corpration

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Candy, Cake and Tempting Delights. How Can You Compete?



The time between Thanksgiving and the New Year can be the most challenging for your staff and your patients. There’s temptation around every corner — saboteurs are everywhere and, as a result, many patients fall victim to the mentality that “no‐one can maintain a diet during this time of year.”  This mindset causes a chain of negative events that result in lost retention, decreased program effectiveness, lost revenue and momentum within your business.
  
But facts confirm that it’s simply not true. It’s time for you to prepare and educate your staff so your patients can break through the obstacles of tempting delights so they can enjoy a January filled with weight loss achievement.

The belief that patients can’t be successful during the holidays is based on outdated assumptions. Years ago, before we had an obesity crisis — before over 65 percent of Americans were overweight — the diet industry largely catered to cosmetic and seasonal weight loss. From January to May and from September to Thanksgiving, consumers turned to weight loss programs and then dropped their program during the summer and holidays. Today, more people join weight loss programs for health and wellness and to eradicate medical issues. These reasons are impervious to seasons, but patients are still susceptible to sabotage and exposure to diminished expectations. It’s during these times that we need to increase our vigilance against excuses and sabotage.

Educate your staff to counter all of the excuses, uncover sneaky saboteurs and eliminate them.

9 Tried and True Strategies for Retaining Your Patients

1. Create a weekly calendar with each client for each week during the holiday season and include their upcoming social events. Let the patient see how many of the 42 weekly eating occasions don’t involve a social event. (Assuming a patient eats six meals/snacks daily). 
2. Stock up on Robard snacks and protein bars. These are easy to take on-the-go and require no prep. Perfect for shopping!
3. Re‐do goals with every patient and give specifics to focus on. Remind them it’s a series of small daily choices, not all or nothing. Help them counter the, “Well, I had cake at lunch, so I will start again tomorrow” approach. 
4. Help patients visualize January 1.
5. Have patients fill out their food log.
6. Go over socializing basics. For example, if there is a dinner? On that day, eat breakfast, a snack, and lunch (preferably products). Eat just before arriving. Consider trade‐offs. For example: wine vs appetizer/appetizer vs dessert/sharing dessert. At the event, relax and socialize. Keep high‐fat treats out of sight.
7. Eat regularly every 3–4 hours and sleep regularly.
8. Don’t buy or make holiday treats until the last possible moment. Buy or make things that are not your personal favorites.
9. Maintain and increase physical activity. Great walking opportunities can be had with shopping or taking the family for a stroll to view the holiday lights.
While we would all like our patients to be perfect throughout the holiday, many struggle. For the struggling patients, continue to encourage them by letting them know that moving forward, even without perfection, is a goal worth driving towards.

For more tips and information on helping your patients and your business succeed through the holidays, Robard customers can download one of Robard Corporation’s many resources that help patients successfully navigate through the season. We also invite non-customers to download a holiday staff training kit, titled Visualizing January, by clicking here. Good luck and have a wonderful holiday season!


Blog written by Lynda Lewis/Robard Corporation


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7 Healthy Dinner Recipes in Under 30 Minutes



In many households, 6 p.m. to 9 p.m. can feel like the busiest, most hectic part of the day. You arrive home after what can be a stressful commute from work; the kids have homework and need to get ready for bed; the house is a mess; you’re tired from pulling an eight-hour shift (or more)… How do you fit in making the time to cook a healthy, family-friendly meal without driving yourself crazy?

Firstly, don’t be quick to come home with fast food just to save yourself some sanity. A recent study from the Johns Hopkins Bloomberg School of Public Health found that home cooking is a main ingredient in a healthier diet.

“When people cook most of their meals at home, they consume fewer carbohydrates, less sugar and less fat than those who cook less or not at all — even if they are not trying to lose weight,” says Julia A. Wolfson, MPP, a CLF-Lerner Fellow at the Johns Hopkins Center for a Livable Future and lead author of the study.

The findings also suggest that those who frequently cooked at home — six-to-seven nights a week — also consumed fewer calories on the occasions when they ate out.

Making dinner happen after work on a consistent basis can feel like a challenge. Even just figuring out what to cook can be hard, let along doing it quickly and with results the whole family will enjoy. But believe it or not, a healthy dinner is achievable… and you can even do it in less than 30 minutes with simple, fresh ingredients.

Start off by committing to ONE WEEK of home-cooked meals. To get you started off right, we’ve compiled a list of 7 recipes for healthy dinners you can make in 30 minutes or less. Give it a try and share your favorite recipe with us on Facebook



TIP FOR DIETERS: When it comes to cooking while on a diet, portion control is everything! Download Robard’s Portion Platter to learn how to properly portion your meals. Weight management clinics offer programs with helpful resources and food education like our portion platter… to learn more about joining a weight management program, visit Robard’s Find a Clinic page.

TIP FOR PROVIDERS: Cooking healthy meals is a vital part of maintenance for any dieter. Robard’s programs offer tailored resources like meal plans to help your dieters keep the weight off. For more information on Robard’s programs, fill out Robard’s Become a Provider form.

Sources: Johns Hopkins Bloomberg School of Public Health, Food Network, Better Homes and Gardens


Blog written by By Vanessa Ramalho/Robard Corporation

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Creating a Web Experience in 4 Steps



The Internet is a vast marketplace of information about anything and everything — all available at your fingertips.

Oftentimes people use the Internet for personal reasons, but fail to understand its power and application to their business.

Consider this… You use the internet to gain knowledge, right? And if you are one of the 89 percent of consumers who search online before making a purchase, you buy items based on what you learn online. So, it’s highly likely that dieters, your target market, are also searching for information online and are “buying” based on the information they read. If you have a website, dieters who need help losing weight can “Google It” and hopefully find your great program.

Deciding whether or not to have a website is the easy part — building a web experience is more challenging. (Insider Tip: Don’t have a website? Create your own website for free.)

1. Create. An effective website has a purpose, is user friendly, and provides credible content. While all three of these attributes are important, it is vital to first determine what the purpose of the website will be. Is it to simply create awareness? Is the purpose to encourage dieters to order your products or perhaps to make an appointment? Once the purpose is decided, build your website around that purpose.

2. Drive. A website isn’t useful unless you can drive traffic — the right traffic — to that website. Increasing traffic takes time and testing. The good news: There are many ways to increase traffic. Common ways to make your website known within the dieting community are through paid search engine advertising/remarketing, social media, blog articles, traditional mailings, emails, and the most desirable, organic visits (free). To be successful, it is best to test each and monitor your site visits through Google Analytics.  (Insider Tip: After signing up for Google Analytics, they provide a tracking code that must be added to every page of your website.)

3. Enroll. Turning online visitors into onsite visitors is key to your return on your investment. Having 1,000 visitors a day is good, but it is only valuable to your business if you turn those (or a good amount) of those visitors into enrolled dieters.

4. Focus. The most efficient and cost effective way to know what is working so you can focus your marketing efforts is to simply know what’s working. Keep records of how your dieters find you by asking each person who inquiries about your program how they heard about you. Keep this information in a log with the activity indicated (Google ad, social media outlet, blog, etc.) along with their status (enrolled, etc.)  In the end, you will learn what combination of marketing activities drives inquiries and enrollments.

Increasing the likelihood that your center is found online and turning visitors into enrollments is challenging. (Insider Tip: Robard provides free comprehensive website reviews that provide specific suggestions for increasing traffic for customers.)

Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast, “Fix Your Website & Social Media,” which will cover best practices for both. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to our staff to join or email marcus@robard.com!

Blog written by Lynda Lewis/Robard Corporation

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Robard Corporation provides health care professionals with comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and complimentary business management services.

www.Robard.com • (800) 222-9201.

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