Connect the dots: While weight loss is a thriving, several billion dollar industry, group practices are steadily losing revenue. Apparently, there is much to be learned in the medical world about how to tailor the business side of operating a health practice to meet the needs of its patients, or rather, its consumers.
Let’s face it: A medical practice is a business. And businesses need revenue to survive and thrive. Traditionally, most practices have relied on insurance reimbursement for its financial wellness. However, with insurance and health care currently in the political crosshairs, most practices — especially small and mid-sized ones — need to look for ways of being financially independent. This is where ancillary services can come in, and provide a means for practices to generate revenue with fee-for-services options that support their patients with their most pressing health issues. Medically supervised weight loss is an underutilized health care service which can potentially result in a serious influx of consistent revenue.
Think about it — every single medical practice has a built-in clientele for weight loss services. According to the Centers for Disease Control and Prevention, more than two thirds of U.S. adults are overweight and more than one third are obese. It’s safe to say that with this many people suffering from what the American Medical Association has now classified as a chronic disease, most providers have patients with obesity that need to lose weight for a multitude of reasons. In fact, not only are physicians missing out on revenue potential, obesity is actually costing them money because of the expenses linked to treating comorbid conditions directly associated with the disease.
Many doctors who have decided to start offering weight loss services have agreed that it is a stable revenue source with minimal startup costs. In fact, a program can generate nearly $1,000,000 in net revenue in just three years. Plus, getting a program started is much easier than you might think, especially when you work with an experienced partner. Robard helps you change the lives of your patients by providing all of the tools needed to run your own medically supervised weight management program. Centered on personalized nutrition and behavior change, our programs include out-of-the-box components/solutions for your medical team to offer your patients a successful fee-for-service weight loss program. The kicker? We provide you with complimentary support services you need for the lifetime of our relationship.
So really, there’s nothing to lose, but so much to gain. Why continue to struggle financially when there is an untapped profitable market for weight loss already walking through your doors? Ready to learn more? Click here to watch our free webcast on how to incorporate medical weight loss into your existing practice or contact us today and receive a free potential revenue analysis and consultation on how adding this ancillary service can boost your practice profitability!
Sources: Medscape, U.S. News Health
Blog written by Vanessa Ramalho/Robard Corporation
Obesity is the fastest growing health problem in the United States. It’s also proving to be among the most deadly. It kills more Americans every year than AIDS, cancer and all accidents combined. It is the second leading cause of preventable death just below smoking. In fact, 67 percent of the population that are either overweight or obese have a greater probability of developing hypertension, high cholesterol, type 2 diabetes, heart disease and stroke. This translates to over 300,000 deaths per year from obesity related complications. 1
While the health costs of obesity are taking an enormous toll on population health, it remains underdiagnosed and undertreated. According to the American Medical Association, only 42 percent of adult obesity patients reported receiving any prior advice from a physician to lose weight. 2 This is a problem. Obesity is not only a chronic disease that affects over 35 percent of adults in the U.S., but it is often the root cause or associated with over 59 comorbidities. (Read more information on comorbidities here.)
Robard has helped countless physicians from large and small group practices get started with minimal effort. For example, Dr. Michelle Haendiges of Haendiges & Associates, P.C., like many physicians, was new to obesity treatment and wanted to be sure that she could add this service without any interruption of her normal business flow. Now, she believes that obesity treatment is the most rewarding thing she’s done, that patients want real help, and that the physician is the best person to do it. In the video below, Dr. Haendiges talks more about her story and how obesity treatment has positively influenced her practice.
To meet the increasing needs of our customers and their patients, Robard Corporation’s manufacturing facility in Mount Laurel, New Jersey, is in the process of expanding to add an additional 16,000 square feet, with extra warehouse racking that will provide 1,350 new pallet positions. This surge will allow us to stage materials more efficiently for manufacturing and mixing. Further upgrades at our facility include two new state-of-the-art mixing rooms (including a new 100 cubic foot paddle mixer that will increase our capacity up to 2,400 lb. blends and reduce our blend times 60 percent on average), as well as an advanced integrated software system for our scales in a stand-alone weigh-up room. What’s more, we have acquired an additional building with 40,000 square feet of warehouse space, and are enlarging our research and development laboratory. We’re updating our current blending rooms, and have added 70 new staff members within the last year to meet our rising production needs. As a result, we have greatly increased our manufacturing capacity by now operating one shift of offline packing, two shifts of mixing and three shifts of production. All of this enables us to fulfill customer demand, consistently meet shipping deadlines and deliver the high quality products that you and your patients expect from Robard. Stay tuned for future updates during this exciting time of growth for the Robard family and our valued customers!
Blog written by Lynda Lewis/Robard Corpration
The Internet is a vast marketplace of information about anything and everything — all available at your fingertips.
Oftentimes people use the Internet for personal reasons, but fail to understand its power and application to their business.
Consider this… You use the internet to gain knowledge, right? And if you are one of the 89 percent of consumers who search online before making a purchase, you buy items based on what you learn online. So, it’s highly likely that dieters, your target market, are also searching for information online and are “buying” based on the information they read. If you have a website, dieters who need help losing weight can “Google It” and hopefully find your great program.
Deciding whether or not to have a website is the easy part — building a web experience is more challenging. (Insider Tip: Don’t have a website? Create your own website for free.)
1. Create. An effective website has a purpose, is user friendly, and provides credible content. While all three of these attributes are important, it is vital to first determine what the purpose of the website will be. Is it to simply create awareness? Is the purpose to encourage dieters to order your products or perhaps to make an appointment? Once the purpose is decided, build your website around that purpose.
2. Drive. A website isn’t useful unless you can drive traffic — the right traffic — to that website. Increasing traffic takes time and testing. The good news: There are many ways to increase traffic. Common ways to make your website known within the dieting community are through paid search engine advertising/remarketing, social media, blog articles, traditional mailings, emails, and the most desirable, organic visits (free). To be successful, it is best to test each and monitor your site visits through Google Analytics. (Insider Tip: After signing up for Google Analytics, they provide a tracking code that must be added to every page of your website.)
3. Enroll. Turning online visitors into onsite visitors is key to your return on your investment. Having 1,000 visitors a day is good, but it is only valuable to your business if you turn those (or a good amount) of those visitors into enrolled dieters.
4. Focus. The most efficient and cost effective way to know what is working so you can focus your marketing efforts is to simply know what’s working. Keep records of how your dieters find you by asking each person who inquiries about your program how they heard about you. Keep this information in a log with the activity indicated (Google ad, social media outlet, blog, etc.) along with their status (enrolled, etc.) In the end, you will learn what combination of marketing activities drives inquiries and enrollments.
Increasing the likelihood that your center is found online and turning visitors into enrollments is challenging. (Insider Tip: Robard provides free comprehensive website reviews that provide specific suggestions for increasing traffic for customers.)
Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast, “Fix Your Website & Social Media,” which will cover best practices for both. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to our staff to join or email firstname.lastname@example.org!
Blog written by Lynda Lewis/Robard Corporation
Need more enrollments? Who doesn’t, right? When we’re approached by a weight management center that’s concerned about low dieter sign-ups for their program, we start with one basic question: “What is your plan to build enrollment?” Surprisingly (and sometimes, not so surprisingly), they have no set plan and fail to track their activities.
There are numerous ways to communicate with potential dieters. To help jump-start your marketing plan and increase program enrollments, ask yourself these five basic questions:
1. What’s your goal? Well, we already know this answer: Increase enrollments. Great. Move on to question number two.
2. Why should a dieter choose your program? Having a variety of benefits can help set you apart from your competitors. For example, extended weekday or weekend hours, an on-site gym, new protein products, discounted packages, online patient engagement tools and more. (Insider Tip: Check out this Patient Engagement System – available free of charge to Robard customers!)
3. Who are you trying to enroll? Does your program cater to the working professional, stay at home parent, older adult or adolescent? Do you offer a medical program for individuals who need to lose weight because of a medical condition? Or is your program most appropriate for overweight individuals just looking to look and feel better? Determine the demographics and behavior profiles along with their goals for losing weight so you can target the right market and tailor your message and benefit statements to that target.
4. What message will appeal to your target? Even professional marketers struggle with the content of their message. The basics are to be clear, concise and directed at your target markets. The best messages reach your market on an emotional level and/or countering any “barriers” they see to joining your program (i.e. “time”). A recent emotional-driven marketing campaign we launched was “I Wish I Could.” It pictured everyday experiences overweight people struggle with or have desires for, both of which resolved by losing weight. For example, “I Wish I Could… Sit There,” with a picture of a common restaurant booth. And, “I Wish I Could… Wear That,” with a picture of a little black dress. (Insider Tip: Robard customers receive this and other marketing materials free of charge! Simply complete this short form to learn more.) A great way to create your message is to begin by speaking with your current dieters. Ask them why they joined your program? What keeps them returning? What new experiences or feelings do they have as a result of their weight loss? Speak to at least five and look for common threads to use in your messaging.
5. Where should your message appear? The easiest way to determine where your message should appear so that you reach your specified target is to review your key operating statistics. This will determine where your messaging has been successful for you to drive enrollments. If you don’t track this information, then go back to the profile of your target market and determine the how best to reach your audience. Is it Facebook, Twitter, blog articles, a mailing, local shopping magazine or even the supermarket bulletin board? Most likely it is a combination of avenues. Make sure you ask every new dieter how they heard about you so you will know what is working for next time.
Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast on Building Your Patient Census. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to join!
Blog written by Lynda Lewis/Robard Corporation
Robard Guest Blogger Guidelines
Healthcare professionals count on Robard Corporation for our evidence-based obesity treatment programs and scientifically designed nutrition products. In addition to our complimentary customer-only business services, our Robard Blog is a top rated resource for dieters and medical/ non-medical weight loss professionals to provide helpful, inspiring, entertaining, accurate, and valuable information about health, wellness, weight loss, and obesity.
We are looking to partner with current Robard customers, as well as other experts in the fields of health, wellness, obesity, and weight loss, to submit articles in contribution to our mission to support healthy weight loss in overweight and obese individuals.
Topics we are interested in having guest bloggers cover include (but are not limited to):
• Medical and non-medical weight loss/weight management
• New industry and scientific insights in weight loss and obesity
• Inspiring and motivational content for dieters
• Effective exercise, diet, and weight loss advice
• Obesity treatment success stories
• Operating a weight loss program/business
• Articles on comorbid conditions related to obesity, such as diabetes and heart disease
Please visit www.Robard.com/Blog to familiarize yourself with our blog, see recent topics, and imagine how you can contribute unique content.
Credit and Promotion
As a guest blogger, you will receive proper credit and promotion for your submission with:
• A prominently featured byline, containing a bio (50 words max), photograph, and a link to your business/professional website
• Your blog article, name, and credentials promoted in a custom graphic featured in the slider section of Robard.com’s homepage
• Distribution/promotion of blog article to an email list of nearly 8,000 subscribers, as well as social media
With continued partnership, guest bloggers may also receive a featured interview as an industry leader in the Robard Blog and customer newsletter, and potential opportunities to be featured as a speaker in a future Robard webcast.
Criteria for blog submissions:
• No more than 450-600 words
• Conversational, but knowledgeable tone
• Submitted work must be previously unpublished
• Submission should contain up-to-date and accurate information
• Information and facts must be properly cited with reputable sources
• May include images, videos, slideshows, and other visual media to support the content (optional — to be used at Robard staff’s discretion)
• All submissions may be edited at the discretion of Robard staff for grammar, length, and style prior to approval for publishing to meet the editorial and brand standards of Robard Corporation
• Guest bloggers agree to promote their published Robard blog using only material provided by Robard Corporation (i.e. direct blog link, promo text, etc.) on their established online social media outlets (i.e. Facebook, Twitter, etc.)
• Guest bloggers acknowledge that, once a blog article is selected and published by Robard Corporation, it shall become the property of Robard Corporation and should not be published to any other entity (i.e. in print or online) unless mutually agreed upon in writing
We are not interested in:
• Self-promotional content
• Anything that is offensive, politically controversial, or inaccurate
• Plagiarized content
To be considered*:
Send an email to GuestBlogging@Robard.com with the following information:
Obesity statistics in the United States are staggering. When you see that more than 35 percent of men and women are obese, you have to ask yourself what can be done about it. As a healthcare provider, you want to make sure your patients lead a long, healthy life — and obesity may be prohibiting them from doing that.
If you’re a healthcare provider or professional that’s ever considered offering obesity treatment as a fee-for-service addition to your practice, now is the time. Not only is obesity the country’s biggest health issue, it’s also one of the more lucrative businesses to undertake. When it comes to considering treating obesity, keep this in mind: Lack of experience, cost and other trepidations can be lessened or eliminated by practical hands-on training and resources to support a new program, your staff and your business. That’s what we do, and we can help.
It is imperative to recognize that as the obesity epidemic grows, so will its related comorbidities. Eighty percent of people with diabetes are overweight. That’s more than a mere coincidence. Robard providers can attest that when their patients go on one of our weight loss programs, comorbidities such as diabetes subside and even dissipate. Our obesity treatment models were created specifically for busy medical and healthcare professionals so a new obesity treatment program can be implemented — utilizing your existing staff — while you maintain focus on your expertise. Resolution or reduction of chronic medical conditions can be achieved by treating the common root source: Obesity. It starts with you. Click here to learn more.
Blog written by Marcus Miller/Robard Corporation
There is little doubt that you are acutely aware that the prevalence of obesity is evident and snowballing at an alarming rate. And the quality of life and health of your patients are no doubt severely diminished from conditions related to obesity — type 2 diabetes, hypertension, high cholesterol, and deteriorating load-bearing joints, to name a few. (We're sure that you see this every day in your practice.) As obesity statics continue to soar within America, what role does a healthcare provider or professional play in its treatment? Obviously, healthcare providers are vital members of the medical world. They also can be critical to a community, such as a family physician that provides lifelong care for a patient and their family.
Are providers fully serving their patients when weight is not being addressed? Lack of initiative on the provider’s part or an inability to comfortably communicate obesity concerns with a patient is akin to simply overlooking the bigger problem. A provider adopting this characteristic simply gives consent to the patient to continue their unhealthy behavior. Some providers feel they don’t have the proper tools to help their patients lose weight — sometimes diet modification isn’t enough.
If you’re a healthcare provider or professional that’s ever considered offering obesity treatment as a fee-for-service addition to your practice, now is the time. Lack of experience, cost and other trepidations surrounding your thoughts about treating obesity can be lessened or eliminated by practical hands-on training and resources to support a new program, your staff and your business. We can help.
Robard has everything a provider needs to offer a comprehensive solution for their patients’ weight issues. From staff training and nutritional supplements to medical protocols and educational materials, Robard gives customers the business development tools to run a successful program that is beneficial to your practice and your patients. Our obesity treatment models were created specifically for busy medical and healthcare professionals so a new obesity treatment program can be implemented while you maintain focus on your expertise.
If you are interested in learning more about becoming a weight loss provider, please fill out this brief form and one of our representatives will contact you personally to discuss your future goals.
It is imperative to recognize that as the obesity epidemic grows, so will its related comorbidities. However, the resolution or reduction of chronic medical conditions can be achieved by treating the root source: Obesity. It starts with you.
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